From July 15 to 17, 2009, the new edition of RechargRussia Expo took place in Moscow, Russia. The expo is the most significant and outstanding event in the aftermarket of imaging supplies in Russia and CIS countries. For local cartridge remanufacturing companies, distributors of printing supplies and service centers the show has become the traditional meeting point important for finding serious and reliable suppliers, for acquiring practical hands-on skills and for learning the latest news from the industry. The exhibition was hosted by the prestigious Building of the Moscow Government. Its reputation, venue and growth of the remanufacturing industry in the region made the expo a huge success.
Attracting visitors from the regions of the Russian Federation and CIS countries, the expo also gathers well-known international companies willing to penetrate local markets through local partners, promote its products and meet potential and existing customers. Therefore, the show is so popular with Asian and West European manufacturers and distributors of parts, supplies and raw material. This year 46 companies from 12 countries took an active part in the exhibition as exhibitors. The prevailing number of the participants came from China (21 companies); 11 companies from Russia followed; Germany had 3 companies; the USA and Turkey were represented by 2 companies each; companies from Ukraine, Hong Kong, Taiwan, Singapore, Bulgaria, Japan, Korea were also amongst the exhibitors. The product range offered by the exhibitors covered almost all segments of the aftermarket of imaging supplies: supplies (parts, toner, ink), ready-for-sale no-logo cartridges, chips, packaging solutions, etc.
The organizers of the expo registered over 2400 visits during the 3 exhibition days, the most important being the first two days. The visitors came from 21 countries. The great majority of the visitors represented Russia. Ukraine, Belarus and Kazakhstan were also heavily presented at the show. Companies from the Baltic states, Moldova, Poland, Germany, Georgia, Armenia were also visiting the Moscow show. Drawing a general conclusion about the visitors' profile, the result is: 95% of them represented the aftermarket industry (management and technical personnel), the rest being mainly from large companies or forwarding agencies.
The educational technical program of the 2009 show consisted of a practical course on remanufacturing and repairing the most popular models of color and monochrome printers (based on Samsung and HP models). Besides it, the two-day course include a short intro and a detailed overview of service techniques for Konica Minolta copiers.
The expo also hosted an international networking VIP forum, which gathered managers and owners of local and foreign companies. During the 4-hour presentation and question-answer sessions organized by the U.S.-based company Raven, a lot of questions touching upon the local markets were discussed and given answers to.
At the market level, the presentation of local companies about the state of the market drew a particular attention. According to the statistical information the local aftermarket is growing despite the severe economic crisis in the region. The explanation to it lies in the fact that in the price-sensitive markets (Russia and CIS countries) users do not cut on printing habits, but they cut on the price for printing supplies by switching to more cost-efficient alternative supplies.
In the opinion of a large majority of the exhibitors, the expo was successful. As many participants mentioned, it exceeded expectations in terms of target visitors. Visitors were also glad to have so many various suppliers offering competing products at accessible prices.
Carlos Cardona,Uninet, USA: We believe that the Russian market has a lot of potential, especially the color printing segment. The same trend has been seen in Americas during the last 5-6 years. So, we are very enthusiastic about the market and we will definitely come here next year.
Pavel Starikov, MVKP, RUSSIA: It was our first expo. We are very excited about it, especially after finding new prospects and perspective clients.
Stanislav Malinsky, Business-Inform, RUSSIA: We are happy to have been invited to participate. We've got 200 new contacts during the expo. We are glad to get in touch with companies from the regions and other countries, like Ukraine and Belarus.
Oleg Sharyghin, Digital Systems, RUSSIA: Our participation in the expo gave us the possibility to further develop our partners' network in the country. The expo met all our expectations.
Cao Guozhu, Zhuhai Printmax, CHINA: We came to the exhibition to find reliable local partners. To us the Russian market is really huge, and we will explore it carefully.
WWM, UKRAINE: Participation in RechargRussia Expo 2009 is a very important event for our company, which is over 15 years in the business of printing supplies manufacturing and distribution. At the show we had a great chance to present our products to the Russian market. We met a lot of perspective partners and had multiple fruitful discussions.
Yurii Egorov, Lintek, RUSSIA: The exhibition was a success. We liked the first two days when it was packed with visitors. We believe the expo will have a promising future.
About RechargRussia Expos:
RechargRussia expos are organized by RechargEast and RechargRussia Magazines, published in English and Russian and focused on the cartridge remanufacturing industry in Eastern Europe and Russia. The expos are held annually in Moscow.
www.rechargrussiaexpo.com
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