In its press interview Konica Minolta stated it is aiming to double sales of its digital commercial printers in 3 years and reach the turnover value of USD2 billion. To attain the goal the company is extending its product line. Moreover, the company is reinforcing its presence in emerging markets.
Digital commercial printers, used to print documents such as product manuals and direct mail in large volume, are seen as a segment with strong growth potential at a time when the market for office printing equipment and copiers is gradually declining.
Revenues at Konica Minolta's digital commercial printer operations came to USD 860 million in the year that ended in March. It plans to boost sales in the coming years by launching new machines with advanced printing capacity and focusing on growing demand in emerging economies such as China, India and South America.
Source: guardian.co.uk
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