Thursday, July 16, 2009

RechargRussia Expo 2009 - DAY I

From the early morning on July 15 groups of people were seen to enter the building of the Moscow Government: some of them had nothing to carry, other had heavy baggage in the hand. There were just a couple of minutes left till the expo began...Everybody was in a hurry to get to the exhibition floor and cast a last eye at the booth to be able to see and eliminate all drawbacks and inconveniences or add some attractive details. The exhibitors were in place and they were expecting the first visitors to show up. By 9 am the registration was ready with piles of badges and advertising packs expecting again the first visitor to be seen. We were all waiting for the show to begin...And it began at 10 am. The first visitors came to the registration desk and, then, continued to the exhibition hall with the exhibition guide in the hand to lead them through.



The first-day visitors had to face a lot of choice: over 50 companies representing all the segments of the aftermarket of printing supplies were there to exhibit their products. Chip fiends were able to see the newly developed products from local and international manufacturers. Companies needing spare parts, toner and inks could freely browse through the multiple booths of exhibitors and get to know the product range, delivery conditions and prices of each manufacturer or distributor. Besides the "pure" supplies, visitors could see ready-for-use compatible cartridges and refilling machines as well as get to know the latest packaging solutions. The exhibitors were eager to show their latest and newest products to attract local visitors, who come from 9 countries (according to the registration information for the first day).

Touring around the booths during the first exhibition day we were amused by the great number of Chinese companies present at the expo. But there is no surprise in it since the Chinese government is heavily subsidizing every single perspective industry and the printing industry is one of them. The subsidies go as far as to cover trip expenses for a company taking part in a leading exhibition. But politics aside...We can just say that the Chinese companies are really topping the number of the exhibitors. They take over not by their power, but the quantity. Their quality is remarkable, too, as the visitors and competition confessed.


Whereas the Chinese companies tend to cover a wide range of products, the European and U.S. companies, taking part in the expo, focus their effort on specific market niches. The visitors could see this trend after visiting the booths of the companies from Germany, the USA, Turkey.


The Russian and CIS exhibitors were also in the highlight. They surprised the public by their innovative products and breakthrough equipment responding to the local market's needs.


In the afternoon the educational program started. The seminar room were all filled by people thirsty of new theoretical and practical knowledge.

In a nutshell, the first exhibition day was very successful!

In the end, let' s give some statistical data: over 500 people visited the first exhibition day. In addition, over 100 representatives of the exhibiting companies were also pre-registered. With these on July 15 the exhibition floor hosted people from 18 countries, from 3 continents.

The expo has begun and there are two more hot days ahead! We will be glad to see you there too!

Key words: RechargRussia Expo 2009, Moscow

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