Touch-screened printer from HP

HP decided to use its winning touch screen approach to boost sales of its inkjet printers by introducing its new all-in-one touch screen printer. The new inkjet can connect directly to the Internet and print coupons, maps, news, weather information, etc. without being plugged into a computer.

On the other hand, HP took on the success of mobile devices and applications used in them. The company’s latest printer comes with HP applications pre-installed. These can be accessed directly via the touch screen panel. The interesting thing comes with the fact that other apps can be uploaded to printer.

HP executives mentioned that by giving users access to the content they might want to customize their printing experience and create their own apps. HP is driving a significant shift in how people will be printing in the future.

The new smart printer is called HP Photosmart Premium with TouchSmart Web. The printer has a 4.3-inch LCD touch screen and it can print, fax, copy and scan. It can also print directly from Wi-Fi-enabled PCs, Bluetooth-enabled devices, iPhone and the iPod touch. With all that its price is far from being accessible – it is over USD400.

In a nutshell, HP is making an interesting effort to reinvent printing by boosting printers with features particular to computers and mobile devices.

Key words: HP, touch screen, printers, new, TouchSmart Web, Photosmart