Kyocera informed that it had made up a scheme to win share back from sales of what it calls ‘non-genuine’ toner. The company said it wanted to encourage partners to sell more Kyocera toner instead of cheaper alternative one.
“Kyocera has created a consumables direct partner program with the main aim to reward Kyocera’s direct partners who distribute genuine quality toner manufactured by Kyocera,” said Charlotte Elmer, consumables and spares manager at Kyocera. She added: “We want to ensure that end users are buying genuine Kyocera consumables, and therefore not compromising the quality of their Kyocera product.”
According to the newly-developed plan, Kyocera will reward its direct partners for promoting toner made by Kyocera. Resellers will get access to various marketing initiatives, such as support, sales management, new promotions, and lead generation.
Kyocera's rep continued: “We have a strong process in place to deal with non-genuine product and the companies associated with this trading. We hope by getting partners on board, we can continue to sell genuine toner and see a growth in our consumables business in the forthcoming quarter.”
Key words: Kyocera, aftermarket, non-genuine
1 comment:
This might be the case. But what makes Kyocera so sure that the aftermarket toner is being distributed within their channel partner programme ? The alternative toner market does not have a distribution channel structure such as the OEM's so it should be a lot harder to control the market in particular since a lot of end users are looking to be use recycled products that also save them money.
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