He who pays the piper, calls the tune...

I have always belived in the truthful meaning of the saying "He who pays the piper, calls the music", when reading and analyzing results of ordered surveys. The first question coming into my head is "who is behind the research?". If there is some company, it is 100% sure that the results of the survey or research will fully reflect the standpoint of the customer. Yes, it is logical since "how on earth would dare I present the information, which tells about drawbacks of my customer, read the one who pays for the research?"...

Here comes an interesting example from Epson.

On June 12-15, 2007, Epson held a press meeting in Spain. The company presented its strategy and developement plan. It also gave an insight into the range of new products to be launched in August. I will write about it tomorrow. Today, I would like to show the presentation made to prove Epson inks are less harmful for the environment and more efficient in printing.

In the presentation independent experts from Germany "proved" Epson's inks are way better than similar products of the closest rivals Canon and HP and much much more efficient than the inks of the newly comer into the market - Kodak.

To have a look at the presentation click this link. The document is a powerpoint presentation wrapped into a pdf document.

The main stream inkjet printers from Brother, Canon, Epson, HP, Lexmark and Kodak are in the focus. The quality of the inks is compared. The authors also claims the
multicolor cartridges are less efficient and are already "yesterday's" technology.

Epson is the winner throughout the presentation. I wonder who would have been the winner if the survey had been done for some other OEM company?

He who pays the piper, calls the tune...