Epson's strategy now and in future

During its press conference held in June in Spain, Epson informed about a new launch of inkjet printers to be done in August 2007.

As it is well known, after HP, Epson grew interested for the market of color ink printing. All the efforts are done to replace low-end monochrome laser printers with cheaper color inkjet all-in-ones. Within this framework, Epson makes an emphasis on inkjet devices. The main benefits of inkjets pointed out by the company are:
>> their lower price;
>> less energy consumed;
>> more environmentally friendly.

From these it is quite clear that the interest for and profitability of inkjets will be the moving force for the research in the area and we can expect a lot of new printing devices based on inkjet engines. Laser seems to reach its peak in terms of technology and development. Constant price slumps for laser devices and high prices of components make the production of laser devices not quite a profitable enterprise. This is the answer why the OEMs like HP and Epson look at inkjets as a good opportunity to earn the big buck.

Working with inkjets has a number of advantages:
First, new models with improved properties are released at the same price;
Second, developments in inkjet printing technology allow to have the same print speeds as in laserjets...

So, there is no mistaking that inkjets will slowly replace all low-end laser printers.

This is what, probably, people from Epson think.