Tuesday, June 30, 2009

New InkSave program from Dell

Dell announced the launch of its new InkSave program, within which users can return used ink cartridges for an automatic replacement.

The model applied by Dell resembles the one used by Netflix: users return movies in a prepaid envelope and receive the next movie in their list. Dell’s InkSave looks similar to the above model: Dell ships new printers with a pre-installed cartridge and a spare one. When the installed cartridge runs out of ink, the user can send it back in a prepaid envelope to get a new one from Dell. The billing for the new cartridge is done automatically to the user’s account or credit card.

Users can simply sign up for the program on Dell’s website. Then they are sent the kit with the cartridge and envelopes.

Key words: Dell, printers, cartridges, inkjet, supplies, markets

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