Fuji Xerox's forecast about the printing market

Japan's Fuji Xerox said it would take several years for global office equipment demand to return to levels seen before the financial crisis. Fuji Xerox, a copier and printer joint venture between Fujifilm Holdings and Xerox Corp, announced it plans to focus on growth areas such as digital commercial printing operations to drive sales. Digital commercial printers are used to produce such documents as product manuals and direct mail quickly and in large volume, and are a fast-growing segment of the printer market.

Asked when the ailing printing market would get back into positive trends, Fuji Xerox President Tadahito Yamamoto said: "My answer is still uncertain. In Japan and the United States and Europe it's still difficult to tell. I think it will take another two to three years". Yamamoto said Fuji Xerox aims to double its revenues from digital commercial printing operations and document-related by the year to March 2014.

Source: tonernews.com

Key words: Fuji Xerox, market, crisis