After restarting its operations in India, Lexmark launched a new offer of color laser printers, ink-jet and MFUs in India. Announcing its future plans, the U.S. printer manufacturer stated that while its enterprise products will be handled by its Mumbai-based national distributor CMS, the ink-jet and SOHO products will be the responsibility of the Bengaluru-based national distributor, Cyberstar Infocom. Laser printers and MFPs will be the focus area for Lexmark that had launched a total of 67 products for the India market.
These products are already sold in North America and Europe's markets. Kumar Priya Ranjan, Country Manager, Lexmark International stated, "Lexmark will adopt the indirect model for expanding its presence further. We announced the Lexmark value partner program in the month of May 2009 and have so far appointed seven to eight partners to resell our products in India. We will now look at increasing our partner base and take the Value partner count to around 100 partners by the end of 2009."
Until recently Lexmark's efforts were directed towards Britain and China but the vendor is now looking at strengthening its presence in Russia and India as well.
Source: Indian mass media
Key words: Lexmark, India, printers, market
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