Lexmark makes its wireless printers popular via magazines

In the November issue of the well known magazine FHM targeting men the authors of the magazine published a vast material about the new trend of making printers cordless. The article went out under the name "Lexmark Popular. Revolution in wireless printing".

Lexmark is depicted to be the first to offer Wi-Fi technology for printing. Actually, the number of Wi-Fi printers offered at the market is over 16, the good half of which belonging to Lexmark.

In fact, the launch of a new line of Wi-Fi models of MFUs and printers is an idea from Lexmark to try to get over the difficult times the company is going through. The company losing lots of money and getting in the red really needed something new to remedy the situation. Wi-Fi printers seem to be such a remedy. Still, Lexmark must deploy a lot of effort and funds for an advertising campaign for these products.





A new Lexmark x4850