Thursday, April 09, 2009

HP plans to boost sales of MFUs to small and medium businesses in Asia

According to Hewlett-Packard, the current financial crisis can create a huge demand for multifunctional printers. The company recently launched three new LaserJet MFPs to help small and medium enterprises manage their operations anchored on productivity, cost-efficiency and flexibility.

The HP LaserJet M1319f is currently the company’s most affordable monochrome printer. It has four-in-one features of print, copy, scan and fax. This unit can print 18 to 19 letter sized pages per minute or a maximum count of 8,000 pages monthly. It can reduce or enlarge images from 25 percent up to 400 percent.

The HP Color LaserJet CM1312 has the same highlights as the previous model, plus an energy-saving feature called instant-on technology that prints the first page faster when it detects the system is near low power mode. It has a network connectivity using a high-speed USB (universal serial bus) 2.0 port.

For companies needing high volume printing and imaging requirements, the HP Color LaserJet CM 2320n can print 20 to 21 colored pages per minute or up to 40,000 pages a month. Its software is compatible with Windows, Macintosh and Linux and has built-in Ethernet for faster networking. This model does not have a fax feature.

According to the company's representative in Philippines, for instance, the company will continue its marketing aggressive campaign for MFPs. HP is looking at the specific need of industries to successfully cater all market segments and see if it can launch more printer models in the second half of 2009.

Source: Businessmirror.com.ph

Key words: HP, Asia, Philippines, market, printers, MFUs

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