Zogby Survey lead a survey about users' opinion on color printing. The stats come below:-More than half of the 2,100 respondents (53%) said they think printing in color is a luxury.
-More than one third of respondents said the expense (35%) is the main reason they did not print more in color, and four out of five (82%) said they would be somewhat or very likely to print in color if it cost the same as black and white.
-Two in five respondents (39%) did not recognize the ROI value of printing in color – they strongly or somewhat disagreed that they spend time thinking about the places in their documents where color would give them more of a ROI.
-About one-quarter of respondents said they most frequently print presentations/ PowerPoint documents (28%) or those with graphs (25%) in color.
The Reality of Color’s ROI:
-Color helps sell up to 80 percent more. Collateral materials, sales brochures and other consumer communications can help generate more sales with the application of color. (Source: Green, Ronald E., "The Persuasive Properties of Color", Marketing Communications, and Modern Office Procedures, "Grasp Facts Fast with Color”)
-Color increases readers’ attention spans and recall by 82 percent. Safety notices, product guides and marketing collateral are more likely to be read and leave a lasting impression if they’re in color. (Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997)
Source: Xerox Corp
Key words: color printing, users
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