Representatives of Samsung Electronics in South Asia announced their company jumped to the leading position in the global rankings of color MFU sales. The research company IDC adds up to this statement saying Samsung color laser MFUs took up to 30% of all sales in this segment during the second quarter of 2008. According to IDC’s calculations over 29% of sales of color laser MFUs in Europe are Samsung printing devices.
Besides color laser multifunctionals Samsung keeps being the second after HP in the segment of one-function color laser printers. Samsung printers take up to 20% of the world market of color printers. Sales of color printers jumped suddenly in Germany, UK and CIS countries in 2007-2008, which is due, as Samsung states, to the advertising campaign during Euro’08 in Austria and Switzerland.
Source: www.domain-b.com
Key words: Samsung, IDC, cartridges, printers, copiers, maintenance, toner, parts, inks
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