Epson announced life warranty for the laser elements/laser unit in all its printers and multifunctional devices from April 1, 2007, on the territory of Russia and CIS countries. The represetative of the CIS office said the warranty is supposed to reinforce the company's position on the market. Epson pointed out the laser unit is one of the most expensive elements in a pritner and the company is ready to replace it for free disregarding the age of the printer.
Epson wants to be closer to its customers and to build mutually beneficial relations with them. The managers from the Moscow-based representative office said they place reliability of Epson's printers and MFPs before everything else and, that's why, they've announced live warranty for the laser unit in all Epson's laser products in CIS.
The warranty is valid only in case original cartridges were used. In the opposite case the warranty is void.
Hm...a new marketing approach! Let's anatomize this new offer from Epson and see whether everything looks so exceptional as mentioned above :)
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